Account Expansion

Find growth opportunities inside existing accounts

Already have a relationship with a company? Account Expansion maps who else you should know there, finds warm paths in, identifies departments or teams you haven't reached yet, and surfaces opportunities to deepen the relationship. Turn one contact into a network.

Use this when: you want to expand your footprint inside a customer, partner, or target account.

Just say:

"Where could we expand our relationship with Greenlight Foundation?"

"Who else should I know at Endurance IT?"

Pairs well with:

Stakeholder MapWarm Intro DraftAccount Intel
.claude/commands/account-expansion.md
# Account Expansion: Find growth opportunities inside existing accounts

Find expansion opportunities at $ARGUMENTS.

Follow these steps:

1. **Get the org.** Use `hidn_search_orgs` to find the target organization, then `hidn_get_org` for full details — stage, notes, relationship history.

2. **Map current coverage.** Use `hidn_get_org_network` to see everyone you know there. Note their roles, departments, seniority levels, and relationship warmth.

3. **Identify gaps.** Analyze coverage for blind spots:
   - Departments with no contacts
   - Missing executive-level relationships
   - Single points of failure (only one contact in a critical area)
   - Contacts you haven't spoken to recently

4. **Check activity health.** Use `hidn_list_org_activities` to review recent engagement. Flag contacts going cold and opportunities to re-engage.

5. **Find warm paths.** For each gap identified, use `hidn_find_intro_path` to discover who in your broader network can introduce you. Check `hidn_list_profile_org_links` for indirect connections.

6. **Surface opportunities.** Based on the org's stage, your existing relationships, and the gaps you found, recommend specific expansion moves.

## Output format

### Account Expansion: [Company Name]

**Current coverage**
| Contact | Role | Department | Last contact | Warmth |
|---------|------|------------|--------------|--------|

**Coverage gaps**
- [Gap 1]: [Why it matters] → [Warm path if available]
- [Gap 2]: ...

**Expansion opportunities**
1. [Specific recommendation with next step]
2. ...

**Health check**: [Summary of relationship health and urgency]

myhidn tools this skill uses:

hidn_search_orgshidn_get_orghidn_get_org_networkhidn_list_org_activitieshidn_get_profilehidn_find_intro_pathhidn_list_profile_org_links

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